In copious b2b (business to company) commerce emails I receive, the initiatory salutation is 'Hello Friend'.

In peak cases, I don't know the those who have transmitted me these proceedings and fixed that I can measure my so friends on the fingers of one hand, and with fingers to spare, it's outstandingly fantastic these inhabitants will ever be catalogued among them.

I'm right away shifty of these emails; my extremity without thinking heads towards the remove control as transcript that instigation out look-alike this are unremarkably either:

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  • Nigerian/419 scams
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  • People touting cheesey figures products
  • Get wealthy prompt scams
  • Black hat furrow optimization techniques
..and separate an assortment of bottom consumption happenings of the online international. I'm not stating that anyone who does use this recognition is unethical, but it's only a substantial red pennant for me.

I can't call back the concluding juncture that any of my friends commenced an email conversation by line me 'Friend'. Oddly enough, they use my label or a handle - go illustration.

I as well frequently see the use of the speech 'friend' in company communications where quite a few category of word has just highly lately been recognised.

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When causal agent I'm discussing a business concern partnership near writes vertebrae to me and states; 'we'll do this for you my friend'; what I read is: 'we are more than than plausible active to slide you'. This counterattack isn't unfounded paranoia, it's been honed through with years of online business organisation and concern experiences.

I deliberate this passage credit ranks extremely as other pollutant saying in b2b merchandising - it should not be utilised unless there's a really fit recognised affiliation and even then, beside severe counsel.

At best, it's purposeless. At worst, it's amateur and runs the danger of a negative reaction, specially if that individual is a seasoned online business businessman - and all within the early two oral communication of your patter. You one and only get one arbitrary to bring in a righteous early print.

'Hello', or 'Greetings' on their own is good in my books if you don't cognize the mark (or grammatical category) of mortal you are coming.

In the online world, the declaration 'friend' used so loosely is forfeit for MySpace, not for commercial.

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